If 20 million viewers for the sixth broadcast of Bucks-Suns is likely out of reach—the audience would have to more than double (+122%) in size between Game 3 and Game 6, which is something that has happened exactly never—that figure is well within reach if a seventh game is required. That sort of turnout will not only keep ABC from being buried under a pile of make-goods, but it would also go a long way toward drowning out a lot of the chatter about the NBA’s waning popularity.
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