Alex Kennedy: Viewership of Game 4 of the NBA Finals was up 35% from last year, per Nielsen. The ABC broadcast averaged 10,254,000 viewers, peaking with 12,559,000 viewers from 11:15-11:30 p.m. ET. Through four games, the 2021 NBA Finals is averaging 9,311,000 viewers, up 34% from last year.
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