The Brewers announced on Tuesday that they’ve reached agreement with Diamond Sports Group to handle in-market broadcasting for the 2025 season. Unsurprisingly, the team did not reveal how much they’ll make in rights fees.
It’s a reversal from plans announced in October. At the time, Major League Baseball announced that it would take over in-market broadcasting for Milwaukee. That came shortly after Diamond, the parent company of FanDuel Sports Networks (formerly the Bally Sports Networks), announced that it was abandoning its contract with the team. Diamond subsequently finalized a plan to avoid liquidation and emerge from bankruptcy to continue operations for at least one more year.
Evidently, Diamond and the Brewers had kept open communications even though Milwaukee initially intended to turn broadcasts to the league. They’ve found a mutually agreeable price point — presumably below what Diamond would have owed under their previous agreement — to stick with the company for another season.
Brewers business operations president Rick Schlesinger tells Adam McCalvy of MLB.com that the team could turn the rights to MLB as soon as the 2026 season. “Long term, whether it’s 2026 or thereafter, I do think MLB Media is the place where we’re ultimately going to land, and I think that’s going to be in the best interest of the fans and the teams and the league to get a model that provides for the widest possible distribution across the most number of platforms with the highest technology and the best economics for the league and the teams,” Schlesinger said. “But we are comfortable with the quality of the production that Diamond Sports, Ballys and now FanDuel are operating under, and we like the continuity. Our fans will find the games the same places they found it last year.”
It isn’t known if this will have any impact on Milwaukee’s player payroll. The Brewers have only made one major league free agent addition this offseason, signing lefty Grant Wolfram to a deal that presumably landed around the league minimum. RosterResource calculates their payroll around $118MM, narrowly above the approximate $116MM mark at which they ended the ’24 season.
Diamond is back up to eight MLB teams for which it’ll carry in-market broadcasts: the Angels, Braves, Brewers, Cardinals, Marlins, Rays, Royals and Tigers. The Guardians, Reds and Twins are turning broadcasts over to MLB. They’re following in the footsteps of the Diamondbacks, Padres and Rockies — each of whom was broadcast by MLB this past season. Diamond has also dropped its deal with the Rangers. The Texas organization is not expected to return to Diamond or to sign on with MLB. Mac Engel of the Fort Worth Star-Telegram wrote this month that the Rangers were exploring ways to negotiate individual deals with various cable providers rather than contracting with an RSN.